WhichCraft Studio

Alex is the founder, curator, and creative force behind WhichCraft Studio. After more than a decade building stories for brands, she decided to start building things for real, turning her love of art, handmade objects, witchy little treasures, and perfectly weird gifts into a shop of her own.

A self-taught maker, woodworker, artist, and lifelong collector of interesting things, Alex brings a storyteller’s eye to everything she creates and curates. Her work is rooted in creativity, intuition, humor, and the belief that the things we surround ourselves with should feel personal, useful, beautiful, or at the very least, delightfully strange.

Through WhichCraft Studio, Alex creates a space where curated goods, handcrafted pieces, original art, and mystical touches come together in a way that feels warm, modern, and just a little magical.

Website: https://shopwhichcraftstudio.com/

The Co-Lab at South Orange is a business incubator and marketplace offering space to support entrepreneurs at all stages. It also serves as a community space, showcasing local art and hosting events that promote creativity, culture, and education.

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