{"title":"workshops","description":"","products":[{"product_id":"creating-a-vision-board-with-aly-diaz","title":"Creating a Vision Board with Aly Diaz Jan 7th 6pm","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eJoin us for an evening of reflection and creativity to set your vision for the year ahead. Aly will lead an engaging workshop where participants can reflect on the last year and make a visual representation of your vision for the upcoming year. We will cover different methods of vision boarding and walk through the process together.\u003c\/span\u003e\u003c\/p\u003e","brand":"Co-Lab","offers":[{"title":"Default Title","offer_id":50640904814898,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}]},{"product_id":"okr-goal-setting-with-pearl-lui","title":"OKR Goal Setting with Pearl Lui Jan 28th 10am","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eLearn how the OKR framework (used by companies like Google and Intel) can help your business, large or small, prioritize limited time and resources to reach long-term goals. Pearl Lui rolled out the OKR framework in her previous corporate position leading marketing, where she drove 20-30% year-over-year growth. As a solopreneur today, she uses this same framework to launch new art collections, services models, and workshop strategies, proving its practical value for local artisans and small businesses.\u003c\/span\u003e\u003c\/p\u003e","brand":"Co-Lab","offers":[{"title":"Default Title","offer_id":50672519676210,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}]},{"product_id":"who-are-you-talking-to-finding-your-target-market-with-sara-madera","title":"Who are you talking to? Finding your target market with Sara Madera Feb 8th 10am","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you’ve ever said “everyone” to the question who is your target market, this workshop is for you.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn this hands-on presentation learn how to identify your target audience and how to reach them. We will talk about the challenges, pain points and dreams of your dream customer and how to reach them. You will start to know them better than you know yourself - making it easy to turn them into FANS of your business. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBio \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSara Madera has a Masters of Business Administration and a Bachelors of Fine Art and has led marketing and communications departments and organizations across the globe. She has worked in theatre, events, run an arts education non-profit, managed internal communications for a large multinational company, as well as marketing  hospitality and media groups. She worked with brands such as: Disney, HBO, Discovery, Citibank, and United Airlines. 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While I oversaw a wide range of business functions (Finances, HR, Sales, Member Relationship Building, Facilities Management, etc.), my real job was to ensure that the founder's vision translated seamlessly into a well run and successful reality. \u003c\/p\u003e\n\u003cp class=\"sqsrte-large\"\u003eWhen the COVID pandemic ended Work and Play’s historic five-year run (it was the longest-running coworking space with childcare in the country), I jumped at the opportunity to continue working with entrepreneurs, helping them get unstuck as they grow their businesses.\u003c\/p\u003e\n\u003cp class=\"sqsrte-large\"\u003eIn October 2020, I launched Sarah McNamara Solutions, LLC, bringing both strategic thinking and on-the-ground implementation to growing businesses, to ensure their decision making and systems support their biggest goals. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection data-test=\"page-section\" data-section-theme=\"light-bold\" class=\"page-section \n    \n      layout-engine-section\n    \n    background-width--full-bleed\n    \n      section-height--medium\n    \n    \n    \n    horizontal-alignment--center\n    vertical-alignment--middle\n    \n      \n    \n    \n    light-bold\" data-section-id=\"617eb44f0af454239abc00f2\" data-controller=\"SectionWrapperController\" data-current-styles='{\n\"imageOverlayOpacity\": 0.15,\n\"backgroundWidth\": \"background-width--full-bleed\",\n\"sectionHeight\": \"section-height--medium\",\n\"customSectionHeight\": 85,\n\"horizontalAlignment\": \"horizontal-alignment--center\",\n\"verticalAlignment\": \"vertical-alignment--middle\",\n\"contentWidth\": \"content-width--custom\",\n\"customContentWidth\": 80,\n\"sectionTheme\": \"light-bold\",\n\"sectionAnimation\": \"none\",\n\"backgroundMode\": \"image\"\n}' data-current-context='{\n\"video\": {\n\"playbackSpeed\": 0.5,\n\"filter\": 1,\n\"filterStrength\": 0,\n\"zoom\": 0,\n\"videoSourceProvider\": \"none\"\n},\n\"backgroundImageId\": null,\n\"backgroundMediaEffect\": null,\n\"divider\": null,\n\"typeName\": \"page\"\n}' data-animation=\"none\" data-controllers-bound=\"SectionWrapperController\" data-active=\"true\"\u003e\n\u003cdiv class=\"section-border\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"content-wrapper\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"sqs-layout sqs-grid-12 columns-12\" data-type=\"page-section\" id=\"page-section-617eb44f0af454239abc00f2\"\u003e\n\u003cdiv class=\"row sqs-row\"\u003e\n\u003cdiv class=\"col sqs-col-12 span-12\"\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-sqsp-block=\"text\" id=\"block-9385c14dbe1d7e635478\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\" data-sqsp-text-block-content=\"\"\u003e\n\u003ch4\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Co-Lab","offers":[{"title":"Default Title","offer_id":50672538616114,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}]},{"product_id":"marketing-101-w-dara-smith","title":"Marketing Made Easy w\/ Dara Smith (March 12, 6pm)","description":"\u003cp dir=\"ltr\"\u003eMarketing Made Easy\u003cspan\u003e is a practical workshop with Dara Smith of Cute as New that walks small business owners through a handful of simple, high-impact strategies and hands-on exercises to clarify their brand, sharpen their message, and get more results from the marketing they’re already doing without adding more to their plate.\u003cbr\u003e\u003cbr\u003eThurs. 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