Who are you talking to? Finding your target market with Sara Madera Feb 8th 10am

If you’ve ever said “everyone” to the question who is your target market, this workshop is for you. 

In this hands-on presentation learn how to identify your target audience and how to reach them. We will talk about the challenges, pain points and dreams of your dream customer and how to reach them. You will start to know them better than you know yourself - making it easy to turn them into FANS of your business. 

Bio 

Sara Madera has a Masters of Business Administration and a Bachelors of Fine Art and has led marketing and communications departments and organizations across the globe. She has worked in theatre, events, run an arts education non-profit, managed internal communications for a large multinational company, as well as marketing  hospitality and media groups. She worked with brands such as: Disney, HBO, Discovery, Citibank, and United Airlines. She has been featured in Fast Company, Forbes, and Business Insider, among other publications.